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What is 'Affiliate Marketing' - The Economic Times.

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Affiliate Marketing Definition - Investopedia.

Jul 05, 2022 . Affiliate marketing is an advertising model where a company pays compensation to third party publishers to generate traffic or leads ....


What is 'Pricing Strategies' - The Economic Times.

Pricing Strategies: Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others. It is targeted ....


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What is 'Marketing Mix' - The Economic Times.

Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even ....


What is 'Niche Marketing' - The Economic Times.

Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that 'niche' does not exist, but is created by smart marketing techniques and identifying what the customer wants. Description: Niche marketing is a marketing tactic deployed to target a ....


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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine ....


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Jun 19, 2017 . Alternatively, you can take up affiliate marketing (promoting another seller's products on your blog) or product sales through your blog to turn it into a moneymaking venture. If your blog already attracts a significant amount of traffic, you could choose to enlist blog sponsors, which includes selling ad space on your blog to merchants ....


What is 'Digital Marketing' - The Economic Times.

Digital Marketing definition - What is meant by the term Digital Marketing ? meaning of IPO, Definition of Digital Marketing on The Economic Times. Benchmarks . Nifty 15.5. ... Affiliate Marketing Making money through affiliate marketing involves promoting the business of another person. There is no difference between being the promoter or the ....


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What is 'Rebranding' - The Economic Times.

Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market. Description: There are several reasons for a ....


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Social media marketing - Wikipedia.

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the ....


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What is 'Advertising' - The Economic Times.

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK. Description: Advertising is always present, though people may not be aware of it. In ....


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What is 'Endorsements' - The Economic Times.

Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service. Advertisers and clients hope such approval, or endorsement by a ....


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What Is Marketing? - Investopedia.

Jul 13, 2022 . Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering ....


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Societal Marketing Concept: Definition, Examples, and Advantages.

Nov 12, 2021 . The societal marketing concept places Human welfare on priority before profits and serving the wants. Societal Marketing focuses on social responsibilities and recommends maintaining long-term success; the company should form a marketing strategy to provide value to the consumers to maintain and enhance both the customers' and society's well-being better ....


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How to Market in a Downturn - Harvard Business Review.

Marketing isn't optional--it's a "good cost," essential to bringing in revenues from these key customers and others. Still, company budget cuts often affect marketing disproportionately..


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Digital marketing - Wikipedia.

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became ....


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What are the 5 ps of Marketing? An Introductory Guide..

Oct 11, 2021 . Marketing is the backbone of every business. The product's future depends upon the marketing your brand does. Therefore, it is crucial to understand the 5 Ps of Marketing, that is also known as the marketing mix, to succeed and stand out among your competitors.These principles of marketing act as pillars on which any successful marketing strategy is built..